Make Your Borchures Handy

You send out brochures and leaflets to get your business name into the offices and the minds of your customers. However, you want to do more than get it there, you want to keep it there, so make sure your next brochure design is worth keeping.

This can be as simple as including all of your contact details in an easy to display format so that your customers have them on hand when they need to call you or check out your website. Creating a brochure to act as a contact sheet, you will need to consider where and how your customers will keep it too, so make sure it is not too big and not too glaring that they are reluctant to pin it to their notice board or tape it to their computer screen.

Another option for creating a keepable brochure is to include information your customers will need regularly. Depending on your business this may be frequently asked questions which they would normally call you to have answered, but instead can refer to your brochure which they now keep handy. Or your brochure may be a calendar of events your customers may be interested in attending about your new products, dates of when you receive new shipments of the products they use, or even a wall calendar they will display in their office which also conveniently has all of your contact details on it too.

After all, you will have spent a lot of time and money on creating and distributing your brochures to your customers or potential customers and so you want to make sure that the life of your brochure is longer than the amount of time it takes your customer to read it and put it in the recycling bin. So take the time to think logically about what would make your customers hang onto your brochure and secure your business a place in your customers’ offices.

For more information about printing a memorable and keepable brochure for your customers, contact Print Compare now.