Incentives in Your Brochures

You are sending out brochures to your customers or potential customers because you want them to do something, and the best way to make sure anyone does anything is to tell them what’s in it for them. Therefore, give your customers a reason to come back and do business with you and your brochure printing and distribution will pay for itself.

While securing new customers is said to cost four times more in marketing dollars than keeping your old ones, when sending brochures or any sort of print media to potential customers, remember that there is always another business out there in your industry willing to steal these customers away from you so make sure you can offer them something no one else can. And not just a better price, better service, better value and an overall better experience.

If you are talking to customers who have already done business with you, hopefully they are happy with you and are already willing to hand over their money to you. Therefore, you don’t need to catch their attention with flashy brochures so much as remind them you’re there and give them a reason to come back.

So remind your customers about why they do business with you – what you offer them that no one else can. Then give them something tangible which no one else does, an incentive to come back to you. This may be a discount, a special bonus offer or the chance to try a new product or service for free when they come back for an existing one. But whatever you choose to offer your customers they are much more likely to keep your brochure and come back to you if you give them a reason and no one can resist a reason like a discount voucher in their hands.

So for more information about printing brochures to offer your customers and introduction or incentive, contact Print Compare now.